Gluek Beer Relaunch
About the project
In its relaunch, Gluek Beer faced the challenge of staying true to its heritage while introducing the world to who it is today. Rather than focusing on retro appeal, Gluek’s stakeholders saw an opportunity to reinvigorate the brand with an “old made new” approach. We made that happen with bold yet minimal design and a fresh, positive personality. This project was done while working with the Superhuman team.